![]() Only when both teams had established that the quality bar in a market was met, did we green light the cutover.Ī very important design principle was to ensure availability of all key user experience elements of the Yahoo! search experience post-cutover. Wherever we found quality gaps, we worked collaboratively with our counterparts at Bing to provide data driven assessments of quality gaps to help us close the gaps quickly. We worked with Microsoft to ensure that Bing’s algorithmic quality in each of these markets was on par or better than Yahoo!’s quality. In addition to Yahoo’s owned and operated search experiences, we also had to cut over hundreds of our syndication partners in more than 50 markets, while ensuring a smooth transition for users of our wildly popular Yahoo! Search BOSS service.Ĭutting over to the Bing backend was not simply a matter of technical integration through the Bing API. We had to cutover web, image and video search experiences from Yahoo!’s search technology backend to Bing’s algorithmic backend for 40-plus markets, across desktop and mobile devices. Here are some of the interesting challenges we’ve had to deal with to provide some color to the effort: I often get asked what makes the algo transition effort so complex. ![]()
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